Elevate customer journeys as a Lifecycle Marketing Supervisor at Zynga. Focus on strategic user retention and data optimization across multiple gaming platforms.
Step into the role of Lifecycle Marketing Supervisor, where you'll champion customer engagement efforts and user retention for various game genres at Zynga. With a focus on data-driven decision-making, you will manage a dedicated team of Lifecycle Specialists and lead the implementation of automated solutions and LCM best practices. Your leadership will ensure that strategies are executed efficiently to meet growth targets.
Key Responsibilities:
• Lead a team in executing Lifecycle Marketing strategies
• Drive annual growth across specific game genres
• Develop broader strategic execution plans
• Ensure timely execution of LCM initiatives
• Plan and analyze effective A/B testing methodologies
Requirements:
• Bachelor’s degree and 3+ years in relevant roles
• 1+ years managerial experience required...