Five years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big‑name clients, to change the way we create and consume on YouTube.

The result has been bigger than we could have imagined—billions of organic views and hundreds of millions of subscribers for creators like MrBeast, Ali Abdaal, Chris Williamson, Codie Sanchez, and Neil Patel, and organizations like Y Combinator, e.l.f. Beauty, WHOOP, ClickUp, Linktree, and the Center for Humane Technology.

Unlike other social media agencies or YouTube businesses, Dragonfruit refuses to celebrate a “creator economy” that trades viewers’ time and attention for rapid‑fire dopamine entertainment.

Instead, we’re leading a global movement to make YouTube a more valuable and educational place for all people—where views and subscribers aren’t an end goal, but a means of increasing human flourishing.

The Role

Dragonfruit’s Production ...