Drive web strategy and conversion improvement efforts as a Senior Specialist. Enhance user experience and campaign effectiveness through analytical insights and innovative strategies.
You will spearhead the strategy and execution of web initiatives across diverse regions to boost demand generation. Collaborating with cross-functional teams, your focus will be on conversion rate optimization and ensuring SEO best practices are embedded from project inception. The role requires a balanced approach to analyzing performance metrics and facilitating robust testing cultures.
Key Responsibilities:
• Manage strategic web initiatives for multiple regions
• Optimize website performance through CRO techniques
• Partner with SEO teams for technical strategy
• Establish regional KPIs and monitor outcomes
• Lead collaborative efforts across marketing teams
Requirements:
• 6+ years in web strategy, preferably in SaaS
• Demonstrated experience in global web program leader...