VP, Product & Digital Banking Strategy at Canadian Tire Bank leads the product portfolio including credit cards, retail banking and insurance, overseeing acquisition, engagement, and digital experience across all channels.
Responsibilities
Own product strategy, go-to-market execution and governance; oversee CTB's strategic objectives and P&L ownership.
Align stakeholders across CTB, Retail businesses, and Triangle loyalty to deliver products that maximize enterprise value.
Act as first line of defense for regulatory compliance across credit card, retail, and insurance businesses.
Drive new customer acquisition strategy across Retail banners and digital channels, identifying and unlocking new acquisition channels.
Partner with customer experience teams to deliver onboarding, engagement, and retention strategies and test new personalization strategies.
Manage digital customer experience, launching f...