Establish strategic direction of team and ensure alignment with global objectives, Commercial Division commercial business needs and overall department objectives.
Collaborate with global and CD Marketing and CI GCA functions to enhance global alignment, prioritize high-impact reporting metrics around brand objectives to support better and more informed business decisions.
Drive strong cross-functional communication to promote brand-level knowledge sharing and integration of key learnings
Conduct analytics to uncover new business opportunities and insights; advise stakeholders and provide actionable strategic recommendations that are rooted in a strong understanding of business and brand context.
Collaborate with other operational stakeholders to define, develop and maintain business rules in alignment with internal policies and business needs.
Identify, standardize and automate integration of critical reporting met...