BMO is currently sourcing for a Value Proposition & Lifecycle Management team. This is a hybrid contract role in Toronto (3 days in office per week).

Role Overview:
TheValue Proposition & Lifecycle Management will lead the development and execution of customer-focused initiatives that enhance financial progress for clients. Responsibilities will include crafting communication strategies and customer journeys while collaborating with various internal and external partners to ensure the successful execution of lifecycle campaigns. The role emphasizes data-driven decision-making to optimize customer experiences.

Key Responsibilities:
- Create and execute marketing and lifecycle strategies, monitoring performance and implementing optimizations.
- Conduct competitive analyses to identify product strengths and weaknesses, translating insights into actionable strategies.
- Design and produce regular and ad-hoc reports, utilizing Power BI dashboards to anal...