Drive innovative social media strategies as the Manager, Social and Influencer at Weber Shandwick, Toronto. This role demands expertise in influencer marketing and storytelling strategies.
Weber Shandwick is inviting applications for the Manager, Social and Influencer position. A successful candidate will possess a strong ability to create and manage cohesive influencer campaigns while utilizing insights from diverse social platforms. Collaboration with internal teams and clients is essential to meet high-performance standards across campaigns.
Key Responsibilities: • Collaborate on influencer marketing strategies with integrated media teams • Lead management of social accounts and performance tracking • Develop creator campaigns from sourcing to execution • Utilize analytics tools for campaign insights and reporting • Establish KPIs for influencer marketing initiatives