Execute retail, product, and event promotions, including merchandising, POS placement, prize fulfillment, and training.
Oversee the placement and removal of all lottery assets, including merchandising fixtures and lottery terminals, to optimize ROI.
Performance Monitoring and Analysis:
Monitor, analyze, and measure retailer and territory performance using provided tools and reports.
Manage and analyze the territory promotional budget to maximize return on investment.
Planning and Strategy:
Develop and implement an annual territory plan based on trends and corporate expectations, ensuring alignment with the corporate sales and marketing plan to achieve budgeted results.
Translate strategic direction into tactical operational plans, ensuring effective communication and management.