As the TELUS Senior Marketing Manager for Emails, focus on driving engagement through strategic email campaigns and data exploitation. Transform insights into actionable marketing initiatives.
In this pivotal role with TELUS Rewards, you will take charge of email communications, ensuring every interaction is data-driven and member-focused. Collaborate with various teams to enhance targeting and relevance of communications. You will execute innovative strategies that highlight customer engagement from planning to performance tracking.
Key Responsibilities:
• Lead comprehensive email marketing communications
• Ensure brand consistency across all email initiatives
• Develop insightful A/B testing for optimization
• Collaborate with data teams for enhanced audience insights
• Provide performance analytics reporting to stakeholders
Requirements:
• Degree in Marketing, Data Science, or related field
• Over 5 years in email marketing and analytics roles
• Expe...