Maximizer is seeking a Technical Marketing Coordinator in Vancouver to enhance marketing efficiency through technology and automation. You will focus on data systems, CRM management, and campaign performance tracking.
This position reports to the VP of Marketing, aiming to drive efficiency through the intersection of marketing and technology. You will collaborate with marketing, sales, and product teams to ensure campaign success via accurate data and streamlined workflows. The role is suitable for a motivated individual eager to optimize systems and automation.
Key Responsibilities:
• Manage CRM systems including data hygiene and segmentation
• Build and maintain lead scoring and lifecycle stages
• Optimize email marketing automation and nurture sequences
• Implement tracking across marketing systems and conduct A/B testing
• Design AI-driven workflows to automate marketing processes
Requirements:
• Proficient in CRM management, preferably HubSpot or Maximiz...