Join McAfee as a Data Retention Analyst and play a crucial role in optimizing subscriber engagement. This hybrid position focuses on delivering retention analytics and insights across the full subscriber lifecycle.
Operating from either Waterloo or Toronto, you will assess churn behaviors and renewal patterns to inform effective marketing strategies. Collaborate cross-functionally to produce actionable insights, measure campaign effectiveness, and modernize reporting practices alongside Data Engineering. Your analytical prowess will drive improved retention planning and forecasting.
Key Responsibilities: • Analyze churn and renewal behaviors for subscriber retention • Identify conversion levers and behavior signals • Create executive-ready analytical reports and visuals • Measure retention campaign effectiveness and A/B test results • Streamline reporting through dashboards with Data Engineering