Lead the innovative evolution of lottery retail as a Strategic Director of Retail Experience. Shape player journeys, optimize merchandising practices, and elevate retailer partnerships for enhanced performance.
In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences. Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement.
Key Responsibilities:
• Oversee product distribution strategy across all channels
• Define and manage retail KPIs to support continuous improvement
• Modernize in-store merchandising and customer experiences
• Develop omnichannel features for cohesive product offerings
• Represent retail interests in national planning and integrations
Requirements:
• 10+ years in progressive retail leadership
• Degree in a ...