4GLOBAL is a data, services and software company that partners with governments, cities, operators and sports bodies to maximise return on investment in sport and physical activity programmes. Our strength lies in leveraging proprietary data, technology and strategic expertise to help clients boost participation and deliver measurable health, social and economic outcomes.

We operate through two core business units:

• Sport Bodies : Supporting international, national and regional federations to develop strategy, assess impact and strengthen governance and performance.
• Operators : Partnering with leisure operators, local authorities and delivery providers to grow participation and improve outcomes through data‑led decisions.

Our clients include governments, cities, and sporting federations all committed to tackling inactivity and increasing participation. Within the region, our current partners include Canadian Tir...