Shape successful customer acquisition efforts as a Marketing Manager. Lead optimization strategies in Paid Search, Social, and Video to enhance brand messaging and growth performance.
As a cornerstone of the acquisition team, you will develop an end-to-end strategy to drive customer engagement across channels. Your role involves budget management, performance analysis, and cross-functional collaboration, ensuring all initiatives align with long-term value creation in omnichannel retail. Your drive for continuous improvement will be vital.
Key Responsibilities:
• Lead execution of end-to-end acquisition strategy
• Analyze and optimize paid media performance daily
• Create effective testing roadmaps for audiences and creatives
• Collaborate with various internal teams for synergy
• Provide insights and recommendations based on metrics
Requirements:
• 5-7+ years in acquisition or performance marketing
• Proven ownership of paid channels like Google Ads
• S...