Drive growth as the Strategic Marketing Lead at Manulife, specializing in the insurance sector. You will create and implement go-to-market strategies targeting high-net-worth advisors in a hybrid environment.
Your expertise in strategic marketing will help you deliver innovative solutions that resonate with high-net-worth clients. Develop compelling marketing campaigns from market research insights and establish lasting relationships with advisors. Collaborating across various teams will ensure alignment in achieving business objectives.
Key Responsibilities:
• Craft go-to-market plans aligning with market opportunities
• Conduct comprehensive market research for advisor needs
• Launch targeted marketing campaigns across channels
• Build trusted partnerships with high-net-worth advisors
• Analyze marketing performance for continuous improvement
Requirements:
• Demonstrated strategic marketing experience in insurance
• Strong knowledge of go-to-market frame...