Drive marketing innovation at welo as the Strategic Marketing Lead in Montréal, QC. This role focuses on developing cohesive brand campaigns that effectively engage customers and enhance brand perception.
As the Strategic Marketing Lead, you will be responsible for creating 360-degree communication strategies across multiple touchpoints. Lead integrated campaign development to drive results and play a pivotal role in aligning marketing initiatives with business objectives. Stay ahead of industry trends to ensure welo's brand remains relevant and impactful.
Key Responsibilities:
• Develop and execute comprehensive marketing strategies
• Manage integrated campaigns and ensure timely delivery
• Evaluate KPIs to enhance campaign effectiveness
• Foster collaboration with internal and partner teams
• Stay informed on market trends and competitor strategies
Requirements:
• 7+ years of relevant marketing experience
• Advanced degree in marketing or communication p...