Lead communications strategies at Critical Mass, connecting marketing and business goals into actionable solutions. This role focuses on audience insights across paid, owned, and earned media.
As the Comms Planning Director, you will create integrated communication plans that align marketing needs with business objectives. Your expertise in audience insights and proven tactics will be crucial in developing strategies that meet desired KPIs and enhance campaign results. Collaboration with media, social, and creative teams will ensure that all aspects of communication are precisely integrated.
Key Responsibilities: • Develop actionable comms plans linking marketing to business objectives • Ground strategies in audience insights and market realities • Collaborate with media strategy teams for effective execution • Present and defend plans to ensure campaign success • Identify and unlock new communication opportunities