Where Work Meets Adventure
This role is responsible for leading the Trade Execution (TE) strategy for the Modern Channel, including Grocery, Clubs, and Private Label, ensuring alignment with overall business objectives. The position drives key strategic initiatives across pricing, trade investment, and promotional effectiveness through robust pre- and post-evaluation processes. It plays a critical role in delivering sustainable Net Sales Value (NSV) growth and Margin After Contribution (MAC) targets by optimizing mix strategies and trade ROI. Additionally, the role leads and integrates all Strategic Revenue Management (SRM) activities for the operating plan, partnering cross-functionally with Category Leadership, Sales, and Customer Marketing teams to develop compelling retailer value propositions and impactful customer selling stories.