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**Overview**
Senior Strategist responsible for building and activating commerce media strategies for Colgate Palmolive across Canadian retailers (e.g., Loblaws, Walmart, Shoppers Drug Mart), spanning retail media networks (RMNs) and third-party vendor campaigns. The role partners with client and internal stakeholders to translate business objectives into channel plans, measurement, and continuous optimization.
**Responsibilities**
+ Develop commerce channel, tactic, and audience strategies; define KPIs aligned to client “jobs to be done”. + Lead/coordinate vendor and RMN processes: support RFPs, evaluate capabilities and proposals, an...