Senior Marketing Manager, Ottava US Systems (Santa Clara, CA) Major Duties and Responsibilities
Own the US hospital Ottava program rollout strategy, from capital purchase through launch, activation, and early utilization.
Define best-practice launch models aligned to hospital economics, operational readiness, and Ottava differentiated capabilities.
Identify and address systemic barriers to successful program launch across administrators, robotic coordinators, OR leadership, and enterprise stakeholders.
Serve as subject‑matter expert on unmet needs of US hospital executives, administrators, and robotic coordinators.
Identify emerging US trends in capital purchase behavior, robotic program structure, reimbursement considerations, and patient activation.
Translate insights into Challenger‑based narratives that reframe how hospitals launch and scale robotic surgery programs.