Define and lead partnership marketing strategy for BNPL across priority Large Enterprise accounts in Canada 

Serve as the marketing thought partner to Enterprise Sales leadership, identifying growth opportunities and building joint business plans 

Develop and execute integrated co-marketing campaigns that drive BNPL adoption, incremental volume, and customer acquisition 

Build scalable frameworks for joint go-to-market activation across retail, eCommerce, and omnichannel environments 

Partner with Global and Regional Marketing to localize enterprise initiatives for the Canadian market 

Influence executive stakeholders internally and externally to align on shared objectives, KPIs, and success metrics 

Identify industry trends, competitive insights, and customer behavior shifts to inform strategic recommendations