Where Work Meets Adventure
Team: Digital Marketing
Location: This position operates in a hybrid model with 6-8 days a month in‑office (every Wednesday and every other Thursday) from our Toronto or Atlanta offices.
We’re looking for a Sr. Lead Digital Marketing Manager, Paid Media to join our Digital Marketing team and make a real difference for the people who depend on our products every day. You’ll set and evolve full‑funnel paid media strategy and programs across PPC (Google Ads and Microsoft Advertising), Paid Social, and other channels to accelerate MQL volume and quality while lifting brand awareness across Applied’s portfolio. This role applies specialized expertise to solve complex performance and measurement challenges, anticipate platform and market shifts, and makes independent investment tradeoffs to maximize pipeline impact.