Build and execute sports and community programs, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar.
Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities.
Build and maintain strong relationships with race organizers, athletes, run clubs, grassroots communities, sports media, and brand partners.
Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations.
Ensure community and race activations are amplified through strong storytelling on digital and social channels.
30%
Athlete & Sports Marketing Strategy
Support development and execution of HOKA’s athlete and sports marketing strategy in Hong Kong and Mac...