Transform the online shopping journey with Home Hardware as an eCommerce Consumer Engagement Specialist committed to personalization. This role focuses on consumer analytics and tailored marketing strategies.
In this 14-month term role, you'll harness your knowledge of customer behavior to enhance site performance. By developing customized online experiences and collaborating with cross-functional teams, you'll drive key engagement initiatives and streamline promotional strategies. Your ability to manage data effectively will directly influence online conversion and customer satisfaction.
Key Responsibilities: • Create personalized experiences based on customer lifecycle • Collaborate with IT for accurate in-store representation online • Manage promotional calendars and site events • Use heatmapping to inform improvements • Monitor and report on performance indicators