Manage end-to-end trafficking and execution of programmatic display and video campaigns across DSPs including DV360, Google Ads, and Amazon DSP
Build and QA campaign setups: insertion orders, line items, creatives, audiences, brand safety, viewability, frequency caps, and conversion tracking (Floodlight/Pixels)
Own daily campaign monitoring, ensuring accurate delivery, pacing, and performance against KPIs
Identify and troubleshoot delivery, pacing, creative, or tracking issues, escalating when necessary and implementing fixes in a timely manner
Execute in‑flight optimizations (bid adjustments, budget reallocations, audience refinements, inventory/source optimization, frequency tuning) to improve performance
Ensure proper tagging and tracking implementation, including floodlights, conversion pixels, and verification integrations (IAS, DoubleVerify, etc.)