Lead cross‑functional solution architecture and integration design for personalization initiatives across marketing, sales, digital banking, and service channels
Translate personalization and GTM use cases into clear end‑to‑end technical designs across multiple platforms and internal systems
Define and apply architecture patterns, integration standards, and solution guardrails across the MarTech and Personalization landscape
Design solutions that integrate customer data, events, profiles, journeys, and decision signals while meeting enterprise risk, privacy, and compliance requirements
Act as a technical bridge between marketing technology platforms, customer decisioning capabilities, enterprise data services, and delivery engineering teams