About Willful

At Willful, our mission is to ensure every Canadian has a comprehensive end-of-life plan in place in order to reduce burden on families. We make creating a will and other estate planning documents accessible, affordable, and easy, using technology and empathy to simplify the process. Since launching in 2017, we've helped more than 350,000 Canadian families get peace of mind through our digital estate planning products.

And we've built a respected, recognized brand - we've been featured in top-tier publications like The Globe and Mail and the Toronto Star, we've partnered with top-tier brands like Scotiabank and CIBC, and we even struck a deal on Dragons' Den. Transforming estate planning into an accessible, convenient, and affordable option drives us daily. Now, we're hiring an additional software developer to further our mission.