Drive strategic social media initiatives as a Social Performance Measurement Analyst. Utilize data and insights to inform content creation, campaign planning, and brand health monitoring in the digital landscape.
In this role, you will be instrumental in analyzing audience behaviors and cultural trends, transforming insights into strategic recommendations for clients. You'll establish robust measurement frameworks, maintain performance dashboards, and deliver regular reports that guide decision-making. Collaborating with internal and client teams, your analytical expertise will influence strategic direction and enhance creative execution.
Key Responsibilities: • Provide insights to guide social content and campaigns • Conduct thorough social channel audits • Develop and maintain strategic measurement frameworks • Monitor brand health via social listening • Produce detailed performance reports on KPIs