Define and drive the long-term strategy for Kabam’s social media presence across TikTok, Instagram, Twitter/X, YouTube, Facebook, Threads, and emerging platforms.
Achieve growth targets and engagement goals, ensuring channels consistently elevate Kabam’s brand and act as trusted touchpoints for players.
Proactively stay ahead of industry trends and platform innovations to evolve Kabam’s social media approach.
Campaign Leadership & Execution:
Lead the planning, development, and execution of social campaigns tied to product launches, live ops, community events, and key cultural moments to drive player engagement.
Produce content calendars to ensure marketing roadmaps are tightly aligned and integrated with business priorities.
Drive cross-functional collaboration to ensure product marketing, game dev, community, and grow...