General Function Reports to VP Marketing Daily interaction with graphics team, German marketing manager Monthly updates on Social Media strategy, content, messaging and best practices provided to European Distributors
Overview
Develop and set the strategy and direction for social media platform mix working with best practice frameworks
Organic and Paid Campaigns
Develop & recommend strategy, content format, and posting tactics ensuring consistent brand messaging
Plan and execute social media strategy and manage calendars, including scheduling, across all social platforms (Instagram, FB, YT)
Recommend content / creative strategies for consumer email campaigns
Schedule themes to develop and implement creative content for weekly DTC email campaigns
Manage and brief internal creative team for channel specific creative