About the role: We're looking for a creative and hands-on Social Media Specialist to drive growth across our social platforms in Mexico. This role combines strategy, content creation, and campaign execution.

What you'll do:
Own and execute social media strategy (Instagram, Tik Tok, etc.)
Plan and publish daily content (feed, stories, short-form video)
Create content end-to-end: shooting, editing, basic design, and copywriting
Support and execute campaigns (influencers, events, pop-ups, festivals)
Produce real-time content during events
Track performance (reach, engagement, growth) and optimize based on data
Identify trends and explore new platforms

What we're looking for:
~3+ years in social media / digital marketing / content roles
~ Strong understanding of the Mexico social media landscape
~ Experience managing campaigns (not just posting)
~ Hands-on content creation skills (video, editing, copy)
~ Data-driven and organized, ab...