+ **Function / Team:** Communication & Marketing Services + **Location: Ho Chi Minh City, Vietnam**
**2. POSITION SUMMARY**
Lead the **end** **‑** **to** **‑** **end Shopper & Route** **‑** **to** **‑** **Market Insights** agenda to strengthen Nestlé’s commercial decision‑making across all environments – including in‑store, out‑of‑home, e‑commerce, and rural. The role develops a holistic understanding of how shoppers behave across channels and missions, turns this into **actionable guidance for Sales, Trade Marketing and Marketing** , and ensures shopper‑led thinking is consistently embedded into Integrated Commercial Plan (ICP), Market Business Plan (MBP) and customer plans. As the organization’s **insights expert** , this role elevates commercial conversations with customers and internal stakeholders through clear, data‑driven, and channel‑relevant insight narratives.