Senior Web Strategist (IC3) will own the strategy and execution of Clio’s global web presence across multiple regions, driving a consistent brand story while enabling local relevance that converts.
Responsibilities
Lead Website Strategy (Multi‑Region) – strategy and execution of GTM campaigns across the US, Canada, UK, and Australia, balancing a unified global narrative with locally relevant messaging, offers, and audience segmentation.
Drive end‑to‑end planning and execution for high‑impact initiatives such as microsites, website sections, and campaign landing pages, collaborating cross‑functionally with Design, Dev, Growth, Content, CRO, and PMM teams.
Serve as a strategic partner to regional Demand Generation Managers to ensure web properties are built to convert and meet performance goals.
Monitor market trends and competitive benchmarks to keep strategy innovative and effective.