Elevate your career with WPP as Senior Vice President of Addressable Media, focusing on comprehensive strategies that unify diverse digital platforms. This role emphasizes innovation and effective client engagement.
You will lead the addressable media practice at WPP Media, focusing on omnichannel integration of Programmatic, CTV, and more. Collaborating with agency leadership and various stakeholders, you will translate business goals into actionable strategies. Your expertise will empower your team, driving AI-optimized workflows and robust business development initiatives.
Key Responsibilities:
• Oversee omnichannel teams for integrated media delivery
• Create synchronized activation plans for diverse media touchpoints
• Implement effective measurement frameworks and optimization techniques
• Cultivate relationships with clients and agency partners
Requirements:
• 12+ years of experience in addressable media roles
• Proven track record in P&L management