Become a Senior Customer Audience Strategist at Thomson Reuters, specializing in the Legal Accelerator. Focus on leveraging audience intelligence to guide legal marketing strategies.
This position is responsible for ensuring that audience data shapes marketing initiatives from the beginning. You will collaborate with various stakeholders while handling inquiries about data and audience feasibility, enhancing decision-making through targeted insights.
Key Responsibilities:
• Lead audience intelligence for the Legal Accelerator program
• Design and implement effective audience segmentation strategies
• Provide assessments regarding audience reach and sizing
• Review and recommend data types for more effective targeting
• Represent CDP capabilities in strategic discussions
Requirements:
• 5+ years in marketing data or operations roles
• Expertise in B2B audience segmentation and consent frameworks
• Familiarity with CDPs and hands-on experience with Treasu...