Lead innovative marketing initiatives at Innocap as a Senior Specialist focused on educating institutional allocators about DMAs. Your mission: transform awareness into understanding.
Innocap is looking for a Senior Specialist in Marketing to lead its Go-To-Market strategy, designed to enhance allocator education about Dedicated Managed Accounts. This role combines strategic oversight with hands-on execution in content development and event management to ensure effective communication.
Key Responsibilities:
• Lead Innocap’s GTM marketing strategy and execution
• Build an allocator education engine with diverse content
• Manage the strategy for industry events and speaking roles
• Generate educational content that resonates with CIOs and heads of investment
• Support Business Development with targeted marketing materials
Requirements:
• Minimum 7 years in B2B marketing for asset management
• Demonstrated success in thought leadership initiatives
• Experi...