Drive strategic social media initiatives for a premium beverage brand in the CPG sector. Focus on community management and influencer strategy to enhance brand visibility and engagement.
This Senior Social Media Marketing Specialist role involves overseeing day-to-day operations and executing high-impact social media campaigns across a dynamic portfolio. You'll be tasked with creating content calendars, mentoring junior staff, and ensuring delivery aligns with brand objectives. Your expertise in social media best practices will inform your strategy as you advise clients and present insights based on performance metrics.
Key Responsibilities:
• Oversee execution of organic social media programs for premium brands
• Develop comprehensive strategic roadmaps and action plans
• Advise clients on social content alignment with brand strategy
• Analyze cultural trends to enhance real-time brand engagement
• Mentor junior team members to uphold social excellence
Requirem...