Elevate your career as a Senior Performance Marketing Specialist with Fitt Talent Partners, focusing on a health-centered consumer platform. This role centers on strategic marketing execution and performance analytics.
You will navigate the complexities of performance marketing, ensuring effective user acquisition and retention strategies within a health app context. Managing significant marketing budgets, your role will involve testing creative campaigns across major channels like Meta and Google while building a growth model aligned with product objectives. Your analytical prowess will support informed decision-making through data insights.
Key Responsibilities: • Lead performance marketing budget management • Optimize acquisition channels and campaign performance • Develop meaningful measurement frameworks for impact assessment • Collaborate with product teams on user experience strategies • Present detailed performance metrics...