Lead Labatt's non-alcohol marketing initiatives in Toronto as the Senior Non Alcohol Activation Manager. Drive brand visibility and improve sales performance through effective engagement.
In this senior role, you will be responsible for implementing trade marketing strategies and collaborating closely with sales teams to ensure brand alignment across various trade channels. You'll manage significant marketing budgets and analyze market data to optimize performance continually. Your leadership will also be essential in building strong partnerships with distributors and retailers.
Key Responsibilities:
• Develop marketing strategies to align with brand goals
• Collaborate to create integrated plans for trade channels
• Monitor and report on trade marketing performance
• Lead promotional and merchandising efforts
• Stay updated on industry trends for strategic advantage
Requirements:
• In-depth knowledge of beverage alcohol and CPG markets
• Proven project ma...