Advance your career with Ciena as a Senior Paid Media Manager, where you'll create innovative media strategies and enhance brand visibility. Take charge of programmatic campaigns and optimize budgets for effective results.
In this pivotal role, you will bring 5-8 years of paid media expertise to shape successful campaigns. Your responsibilities include crafting audience targeting strategies, leading media buys, and fine-tuning performance with data analytics. Embrace an inclusive culture that values individual contributions and community engagement.
Key Responsibilities: • Develop comprehensive programmatic strategies across multiple channels • Lead budget management and forecasting efforts efficiently • Implement audience targeting strategies leveraging data insights • Manage relationships with vendors and publication partners • Drive campaign optimization through analytics collaboration