Be a pivotal player in enterprise success as a Senior Account Based Marketing Manager at Geotab. Utilize your marketing prowess to implement customized ABM strategies targeting key accounts.
This role emphasizes collaboration with Business Development Executives to ensure marketing activities translate directly into sales growth. You will own the execution of innovative ABM campaigns, analyze account engagement metrics, and optimize strategies based on performance data. Your work will be essential in achieving pipeline goals and fostering client relationships.
Key Responsibilities:
• Implement account-based marketing strategies aligned to sales
• Conduct detailed account research and mapping
• Manage and execute multi-channel digital campaigns
• Build and maintain customized content and landing pages
• Develop executive experiences tied to sales objectives
Requirements:
• 8+ years in B2B marketing, 2+ years in ABM experience
• Hands-on experience with plat...