Senior Marketing Insights Manager – Lead how we measure, understand, and improve marketing performance at Maple.
Responsibilities
Design and Own Marketing Measurement Systems
Build scalable frameworks that measure full-funnel marketing performance in partnership with the Data and Analytics Team.
Establish and evolve advanced media measurement (attribution, incrementality, MMM) to better understand channel contribution, optimize budget allocation, and inform long-term investment strategy.
Develop and operationalize predictive models that enable personalized marketing at scale, improving conversion, retention, and lifetime value across channels.
Oversee the development and maintenance of dashboards, KPIs, and channel infrastructure that guide decision-making across the organization.
Champion a user-centric approach to insights, ensuring metrics reflect behavior across the full custom...