Elevate ARC'TERYX’s digital marketing initiatives as the Senior Manager of Digital Measurement, based in North Vancouver, B.C. This role supports a hybrid work model and involves leading cutting-edge analytics practices.
In this influential role, you will be responsible for developing a robust digital measurement infrastructure that will enhance ARC'TERYX's marketing effectiveness. Collaboration across diverse teams will be essential as you tackle complex challenges related to scaling marketing processes. Your strategic insights will be key to navigating digital transformation in highly competitive environments.
Key Responsibilities: • Enhance marketing measurement frameworks using advanced analytics • Lead teams in data-driven marketing strategy implementation • Standardize processes for effective digital experimentation • Support digital commerce with targeted analytics solutions • Develop plans for robust implementation of marketing platforms