Elevate Opendoor’s marketing efforts as the Senior Manager of Paid Search. Focus on AI-driven optimization across Google and Microsoft Ads to enhance homeowner experiences.
In this significant role, you will lead the development of a comprehensive paid search program, utilizing AI and automation to maximize performance. Your responsibilities will span from strategic planning and bidding to data analysis and collaboration with product teams. Ensure Opendoor maintains its leadership in the real estate sector while enhancing the visibility and efficiency of search campaigns.
Key Responsibilities:
• Lead end-to-end paid search operations and strategy
• Use AI for managing budgets and creative asset generation
• Create a testing framework to validate marketing experiments
• Ensure integration of SEO and social search insights
• Drive regional market governance and targeting precision
Requirements:
• 7+ years in a similar paid search role
• Deep knowledge of adv...