Why is this role important?

The Senior Manager, Media Strategy – Maxi Business serves as the primary strategic media partner for Maxi and key Quebec-based business stakeholders. This role is responsible for developing and leading media strategies that support Maxi’s growth objectives, strengthen customer engagement, and drive measurable business outcomes across Quebec.

As a trusted advisor to Marketing, Merchandising, Loyalty, and Category teams, this individual leverages customer insights, business performance data, and media expertise to identify growth opportunities and optimize media investments. The successful candidate will bring a strong understanding of the Quebec market, consumer behaviour, and media landscape, ensuring campaigns are culturally relevant, locally informed, and aligned with Maxi’s brand positioning.

This role also leads and develops a new team of Media Strategy Managers or Specialists, fostering a culture of strategic thinking, ac...