With Director, sets and refines annual and quarterly marketing plans for assigned portfolio
Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs.
Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
Collaborates with Payments and Digital Adoptions Business Line teams to plan and execute Bank-wide level action plans and marketing programs.
Accountable for a customer-centric team that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
Contributes in plans and briefs a deep understanding of...