Purpose Leads and oversees the development and execution of the Marketing Acquisition Strategy in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Responsibilities

Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

Accountable for planning, deploying and measuring marketing and communication strategies to achieve customer acquisition targets for Credit Cards and Unsecured Lending products.

Leverages deep product expertise and results based marketing levers to achieve quarterly acquisition targets for priority business lines/partnerships.

Develops and executes an integrated marketing plan and tactics to drive customer acquisition. Primary marketing areas of ownership include email marketing, targeted advertising, sales promot...