Purpose

Leads and oversees the development and execution of the Marketing Acquisition Strategy in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Responsibilities

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Accountable for planning, deploying and measuring marketing and communication strategies to achieve customer acquisition targets for Credit Cards and Unsecured Lending products.
• Leverages deep product expertise and results based marketing levers to achieve quarterly acquisition targets for priority business lines/partnerships.
• Develops and executes an integrated marketing plan and tactics to drive customer acquisition. Primary marketing areas of ownership include email marketing, targeted ...