Elevate your career with BMO as a Senior Manager, focusing on marketing strategies in a hybrid role. This position facilitates enhancing marketing effectiveness across various channels while ensuring personal experiences.
BMO is seeking a Senior Manager with a minimum of 6-10 years in marketing strategy, CRM, or MarTech. This hybrid position requires at least three days in the Toronto office. Ideal candidates should possess a deep understanding of decisioning frameworks, customer lifecycle marketing, and omni-channel engagement to drive contextual and relevant customer interactions.
Key Responsibilities:
• Lead marketing effectiveness projects across various channels
• Collaborate with MarTech, Data & Analytics, and Marketing Operations
• Evolve decisioning processes for customer engagement
• Advocate for closed-loop measurement and optimization
• Support performance tracking with analytics teams
Requirements:
• 6-10+ years in marketing strategy or similar fi...