The **Senior Manager, Digital AI Tech** is responsible for **driving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows** .

This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact.

Working in close partnership with **Marketing Capabilities and Coke ON teams** , this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, and optimize marketing activities.

**Key Responsibilities**

**1. Digital & AI Technology Execution**

+ Lead the **implementation and day-to-day operation** of digital, AI, and GenAI tools used across marketing (e.g., planning, content creation, personalization, performance optimization).

+ Translate enterprise and OU AI stra...